About

Timeline

• 1992: born in Chelmsford, UK.
• 1998: started playing rugby union. First computer access — Dad's Windows 95.
• 1999: first games consoles — N64, PS1.
• 2002: started playing rugby union.
• 2010: university at Loughborough, studying engineering physics, with a minor in drinking and sports. Reinvented myself.
• Jun 2013: graduated with a 2:1, moved back to Danbury, UK, first contract work in Braintree at a hardware resale company. Applied for the military.
• May 2014: joined the Royal Navy as a nuclear submarine engineer. Moved to Dartmouth for basic training, then Portsmouth for phase 2.
• 2016: deployed from Helensburgh, Scotland, on a DASO to the USA, completed NRC (PGDip in Nuclear Reactor Tech).
• Mar 2017: left the Navy (misaligned), got qualified as a PT and sports massage therapist.
• Jun 2017: started a health & wellness business, got headhunted into a BDM role by an old rugby coach of mine.
• Summer 2018: went on a 2 week holiday to Thailand. Had an existential/quarter-life crisis: "Is this what life is supposed to be?"
• Sept 2018: moved to Koh Lanta, Thailand, qualified as a dive master and guided for a season.
• 2019: moved to Phuket, took up an internship at Tiger Muay Thai coaching Crossfit. Wrote a novel. Got to 10 strict ring muscle ups and blew out my elbow.
• Autumn 2019: went to India for a month for yoga teacher training.
• Jan 2020: moved to Paddington in Sydney, rebuilt my PT business from the ground up.
• Mar 2020: COVID lockdown #1 collapsed my client base, rebuilt it outside in parks.
• Jun 2020: transitioned the clients back into the gym.
• 2021: moved to Redfern, Sydney, bought a scooter, built business to a comfortable and stable level.
• 2022: started online coaching, running corporate wellness programs.
• 2023: began learning software engineering. Hated myself for not starting in my teens, forged on anyway. Went to Burning Man on 6 days notice. No regrets.
• 2024: started AUKUS Consulting, began building AIPT, started looking for FT employed work in engineering again.
• Feb 2025: wrapped up my PT business, moved to Adelaide to take a project management role working on the naval shipyard.
• May 2025: got made redundant, trapped in a lease in a city I didn't want to be in and my world collapsed.
• Aug 2025: moved back to Sydney, started freelance tech consulting, building Concordance, AIPT. Short-term sublets, 1-2 weeks at a time, floating around.
• Sept 2025: got my first consulting contract into a friend's videography business.
• 2026: …

Creating, for the World I Want to See

As a kid and teenager, my first friends were books before people. I consumed them endlessly, and they sparked in me the ability to synthesise ideas across domains and share them. More than anything, I want to make things — books, poems, blogs, websites, systems, businesses and most of all, ideas.
For far too much of my life so far, I have kept those private, in hindsight due to a combination of fear of failure and fear of success. I'm starting to realise that there's nothing to fear, and the floodgates are opening.

Contact

I respond to every email I get. Love having pen-pals. Email me at sam@samue.lk and I assure you, you'll get a response.